Marietta's TAD program seeks to capitalize on the opportunity to redevelop areas within walking distance of the Marietta Square and the Hilton Atlanta/Marietta Hotel & Conference Center. To support new development, the city has invested TAD funds in park renovation, sidewalk improvements, streetscape enhancements, infrastructure construction and demolition of blighted buildings.

Tax Allocation Districts (TAD) are created by local governments to fund infrastructure and other redevelopment costs within a defined area. Redevelopment costs are typically financed through bonds secured by the pledge of future incremental increases in property taxes. TAD bonds, or other forms of tax increment financing, allows cities to charge the costs of public improvements to those who directly benefit from resulting new development and business investments.